In today’s digital world, ensuring your business is accessible to everyone isn’t just good practice — it’s the law. At Vascad Marketing, we believe that ADA compliance is a crucial element of a successful online presence, and it can set your brand apart from competitors.
What Is ADA Compliance?
The Americans with Disabilities Act (ADA) is a civil rights law that prohibits discrimination based on disability. When it comes to your website and digital marketing, ADA compliance means designing and developing your online content so it’s accessible to people with disabilities — including those who use screen readers, have impaired vision, hearing loss, or motor challenges.
Why Should Your Business Care About ADA Compliance?
1. Reach a Larger Audience
Roughly 1 in 4 adults in the U.S. has some form of disability. By making your website accessible, you open your doors to this significant market segment — improving customer experience and increasing potential conversions.
2. Protect Your Business from Legal Risks
Lawsuits related to website accessibility have increased in recent years. Non-compliance can lead to costly legal challenges, fines, and reputational damage. Being proactive in meeting ADA standards helps shield your business from these risks.
3. Boost SEO and Overall Usability
Many ADA compliance practices overlap with SEO best practices. Clean code, clear navigation, and descriptive alt-text not only help users with disabilities but also improve your search engine rankings and overall user experience.
How Vascad Marketing Can Help
Navigating ADA compliance can be complex, but you don’t have to do it alone. At Vascad Marketing, we offer:
- Website Accessibility Audits: Comprehensive reviews to identify any barriers.
- Remediation Services: Fixing accessibility issues to meet ADA standards.
- Ongoing Monitoring: Ensuring your site stays compliant as standards evolve.
- Accessible Content Creation: Developing content that is clear and usable for everyone.